Images by DOMINATE
DOMINATE is setting up a co-brand merchandise tapping in Psychloop, a bike shop and custom build platform. By releasing these new reeks, DOMINATE enlarges an exploration of riding culture within the scale of go-to fits. In a line of vibrants arrangement, DOMINATE and Psychloop pull off the chaotic scent of big-city life to a bold statement.Β
Greg LeMond is the initial character that rings the bell altogether. This former professional road cyclist fuses a speeding-color over this catalogue. DOMINATE and Psychloop pack up these gallant goods in an article such as t-shirt, short, boonie hat and shape cap. This collection will be on the road starting from 13 August 2022.Β
